Marriage, publicity and a novel

Maryann Reid, author of Use Me or Lose Me, wants more Black couples with children to get married. So she's holding a contest to give a free wedding and is screening contestants for the September ceremony. Perhaps it's her publisher's contest - that isn't clear from the Salon.com story (you may have to watch an ad). Reid does have a book coming out at the same time and it's titled - Marry Your Baby Mama, just like her contest. Innovative book marketing or just a sad stunt?