I've become a fan of booktour.com, both as a tool for author publicity and as a cool way for readers to hear about authors on tour in their area. My new favorite thing on the site is "following" authors that I'm interested in - and the possibilities for fans, colleagues and organizations to leverage booktour.com for content on their sites.
Here's one of the things that caught my eye:
Putting an author's tour schedule on your site. This is great for small presses and authors who don't have the time or resources to update their information in multiple places - or who want an easy way to pass this on for use on affiliate, fan and other sites.
So if you haven't checked out booktour - go over now. It's easy, free, and puts authors names in front of readers - very likely new readers to many writers.